Our clients need to know they can rely on FIS to deliver on our promises and stay true to our word. We can’t expect to earn their trust if we’re not honest in our promotions.
That is why we take an approach to marketing and advertising that aligns with our Core Values and beliefs. We engage in open and honest communication, backing up the claims we make, and making sure everything FIS says is truthful.
The things we say about FIS reflect on us as a Company. They also impact our relationships with clients, stakeholders, and the public. To enhance those relationships and our reputation:
Careful promotion is effective promotion. For every advertisement, claim, or promotion for FIS, regardless of the advertising format, be sure to:
Advertising formats include:
Pay particular attention with email and fax advertising as special rules apply.
FIS Brand Policy
Advertising formats include:
Pay particular attention with email and fax advertising as special rules apply.
Q: I am interested in promoting our new services via email. Are there any special considerations to keep in mind?
A: Yes, any email advertisement must accurately disclose who it is from and what it is for, as well as include the sender’s business address and inform the recipient of their right to opt out. For many locations you also must get consent or authorization from the recipient first. Refer to the Brand Policy for additional guidance.